As news of PSYKHE’s launch spreads, The Psychology of Fashion and PSYKHE’s founder Anabel Maldonado sat down with editors at Forbes and WWD to discuss the platform, the journey and why the world needs personalization powered by AI and psychology.
Read moreWhy Nostalgia is Used to Rebuild a Sense of Industry Control
How designers are using the past to create much-needed hope for the future.
Read moreThe Psychology of Virtual vs IRL
Are real fashion weeks necessary? Here's what we know about the benefits of in-real-life experiences over the digital world.
Read moreLet's Stop Trying to Predict The Future
No one really knows what the post-pandemic consumer will be like, so it might pay to halt the webinars, sit back, and embrace the uncertainty.
Read moreWhat is Aspirational, Now?
At present, no one needs a Cruise collection.
Read moreNon-Compete: We’re All in it Together
The new isolation-led influx of social media activity has shined a light on who we are in a crisis and levelled the hierarchy in the fashion landscape.
Read moreIs Coronavirus the Fashion Industry's Biblical Flood?
While we wait for this disaster to end, there are a few legitimate gifts we can hold on to from this period…
Read moreJacqueline Ari Murray: The Fashion Psychology Legend You've Never Heard Of
A local Minnesota woman, who passed away last month, may have just been the unsung hero of the field.
Read moreUnfiltered Commentary: Raf Simons Going to Prada
Official news broke today that Raf Simons will join Miuccia Prada as Co-Creative Director at Prada. Here are our unfiltered thoughts…
Read moreGames (Fashion) People Play
New fashion gaming apps such as Drest and Ada allow us to play with our ideal self in the virtual world. Will they catch on?
Read moreA Glimpse Into Fashion in The 2020s
So we looked into our crystal ball, and there’s a lot of good stuff in store for the future of fashion…
Read moreMessages in Music: Princess Nokia’s “Balenciaga”
How one artist frames the relationships between current fashion and personal style for a generation…
Read moreHow To Get Into Fashion: My 10 Commandments
From “let yourself be used”, “lean into fear”, and “spend time daydreaming”, some of this advice might surprise you.
Read moreBest FW19 Campaign: Zegna's "What Makes a Man?"
With the help of Baron & Baron, Zegna manages to put out a solid FW19 campaign, steering clear of the celebrity-offspring default strategy of other luxury brands.
Read moreFashion: Art or Science?
Just like architecture, food, music and film, it’s both. Designing a good dress may not be rocket science, but it’s science nonetheless.
Read moreThe Evolution Of Burberry: Elitism Out, Authenticity In
The rebranding of the British house has seen it pursue a more inclusive identity, with a focus on fluidity rather than staunch tradition…
Read moreChanel Cries Wolf, Asks You To Take It Seriously
An ad periodically placed by Chanel in fashion trade publication Women's Wear Daily asks industry insiders, including journalists and copywriters, to stop using its name to describe non-Chanel items.
Read moreNYFW Special: Healthy Eating in NYC
Nutrition is important for wellbeing. Whether you’re keto, paleo, vegan, or just really picky, here’s where to get a quick healthy bite in during NYFW and save your sanity…
Read moreWhy Did 'The Great Hack' Miss The Silver Lining in the Cambridge Analytica Scandal?
In its attempt to demonize data, the documentary fails to paint a big picture and redeem the greater purpose of AI.
Read moreOne Year On: A Psychological Look Into Céline vs Celine
A psychological contrast between Hedi Slimane’s Celine woman and Phoebe Philo’s Céline woman.
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