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The Psychology of Fashion

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why we wear what we wear + industry issues through a psychological lens

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The Psychology of Fashion

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The Evolution Of Burberry: Elitism Out, Authenticity In

October 1, 2019 Orian Bar
Burberry SS20 (Photo: Getty Images)

Burberry SS20 (Photo: Getty Images)

The rebranding of the British house has seen it pursue a more inclusive identity, with a focus on fluidity rather than staunch tradition…

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In Industry Tags burberry, brand, brading, heritage
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Chanel Cries Wolf, Asks You To Take It Seriously

September 11, 2019 TPOF Team
An ad placed by Chanel in Women’s Wear Daily, asking content creators to help protect the brand name.

An ad placed by Chanel in Women’s Wear Daily, asking content creators to help protect the brand name.

An ad periodically placed by Chanel in fashion trade publication Women's Wear Daily asks industry insiders, including journalists and copywriters, to stop using its name to describe non-Chanel items.

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In Industry Tags chanel, brand, branding, legacy, controversy
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FROM INSTAGRAM

No one captures fragility quite like @nensidojaka - which could be the reason she has captured the collective consciousness like has of late. With recent events, aren’t we all feeling particularly fragile right now? . . . . . . . #nensidojaka #
“I’m not gonna buy maternity pants, jeans, dresses, or [do] whatever society told me to do before. When I saw women dress during their pregnancy [in the past], I’d think that that was the only way. So I challenged myself to push it
Capturing the whimsy of Hollywood with aplomb, @lauraharrier created a moment at the #Oscars last night, wearing @off____white by late designer Virgil Abloh. Styled by @daniellegoldberg. . . . . . . #offwhite #oscars #oscars2022 #lauraharrier #oscars
The appeal of the micro-mini: the dramatic irreverence, look-at-me power, and Y2K flash of this Miu-Miu-led trend makes sense after we were deprived of real-life exposure for much of two years. . . . . . . . . #fashionpsychology #psychology #psycholo

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