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why we wear what we wear + industry issues through a psychological lens
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LATEST IN INDUSTRY
How designers are using the past to create much-needed hope for the future.
Are real fashion weeks necessary? Here's what we know about the benefits of in-real-life experiences over the digital world.
No one really knows what the post-pandemic consumer will be like, so it might pay to halt the webinars, sit back, and embrace the uncertainty.
At present, no one needs a Cruise collection.
The new isolation-led influx of social media activity has shined a light on who we are in a crisis and levelled the hierarchy in the fashion landscape.
While we wait for this disaster to end, there are a few legitimate gifts we can hold on to from this period…
A local Minnesota woman, who passed away last month, may have just been the unsung hero of the field.
What the Covid-19 pandemic, which has robbed us of anticipation, has taught us about the impetus to shop.
Official news broke today that Raf Simons will join Miuccia Prada as Co-Creative Director at Prada. Here are our unfiltered thoughts…
New fashion gaming apps such as Drest and Ada allow us to play with our ideal self in the virtual world. Will they catch on?
The verdict, according to one writer that’s halfway through a Master’s in fashion journalism.
So we looked into our crystal ball, and there’s a lot of good stuff in store for the future of fashion…
How one artist frames the relationships between current fashion and personal style for a generation…
From “let yourself be used”, “lean into fear”, and “spend time daydreaming”, some of this advice might surprise you.
When does cultural appropriation become misappropriation? To answer the question, our resident writer in Mexico City reacts to her country’s influence on fashion in recent years.
In the world of post-pandemic dressing, one word has taken social media by storm: cheugy (pronounced: chew-gee). In the worlds of fashion and lifestyle, cheugy describes a look, a thing or a person that’s considered out of date.
If you’re the type that always saves your best pieces for special days, you might be thwarting your own clothes flow. Here’s how one writer overcame fashion-scarcity mindset (and you can too)…
We look into the styling for the 2021 Gossip Girl reboot, using fashion psychology to uncover the personalities behind the latest characters.
From wayfarers to basic manicures, cheugy or not, here we are, Gen Z. Girl-boss energy, coffee in hand.
Indoor-outdoor styling was the fashion epiphany I didn’t see coming. After a year in lockdown, without social interaction and occasion dressing, preferences for ‘dressing up’ have fundamentally changed. (Pictured: Celine SS21 via vogue.com)
The post-pandemic epiphany that I hadn’t expected - my personal style has fundamentally evolved and indoor-outdoor styling is my new go-to.
Netflix’s new docuseries Worn Stories empathetically unpacks the personal stories of clothes and their wearers. We take a look at the fashion psychology behind attachment to certain pieces, within the context of the personal anecdotes told in Worn Stories.
Cosplay has crept into a lot of our wardrobes over the past year. But why now? We analyze the psychology behind fashion and cosplay, and unpick why this turbulent lockdown period needed the comfort this nostalgic undercurrent brings…
Fashion can be used to steer our identity and fuel behavior change. And research shows that most of us want to change three aspects in particular…
Cottagecore is defined by its nostalgic aesthetic: prairie dresses, pressed accessories, lace-trimmings, and embroidered textiles. We unpack the psychology behind one of the pandemic’s biggest fashion trends.
As news of PSYKHE’s launch spreads, The Psychology of Fashion and PSYKHE’s founder Anabel Maldonado sat down with editors at Forbes and WWD to discuss the platform, the journey and why the world needs personalization powered by AI and psychology.