This haunts every woman throughout her life, whether she admits it or not...
Read moreHow to Reinvent Yourself With Fashion
How can you use fashion to change your external reality?
Read moreDressing Like a Swede: Herd Mentality vs Personal Style
Photo: vogue.com
Why are Swedes holding back when it comes to developing strong individual style?
Read moreThe Psychology of Normcore
Photo: vogue.com
What kind of personality embraces normcore? We look at the why behind the trend, and contrast the authentic and more contrived variety...
Read moreWhat's in a Mane? The Psychology of Men's Hair
Do men's personalities dictate their hair choices, or do they simply succumb to societal ideals?
Read moreEverything is Illuminated: What Drives End-of-Year Shine?
Anna Ewers in Vogue Paris November '17, styled by Emmanuelle Alt, photographed by Inez and Vinoodh.
Why do even staunch minimalists succumb to shimmer and shine come December? We look at the psychology, and pick our favorite metallic pieces from Net-a-Porter and Zara.
Read moreA Tale of Love & Hate: The Big Print Divide
Italian fashion directors Anna Dello Russo and Giovanna Battaglia with a friend in prints.
Research has found that print-lovers are generally happier people. Here's why, and how we can use this to our advantage...
Read moreIs There a Genuine Need For Fashion Trends?
Are trends just a marketing ploy, or are they an organic occurrence? We look at the psychology.
Read moreThe Psychology of All-Black-Everything
Why is an all-black uniform the fashion industry's go-to? We explore its qualities...
Read moreHygge-Inspired Fashion: Tactility & Regression
Anja Rubik for Vogue Paris, styled by Geraldine Saglio, photographed by Lachlan Bailey
What's behind our renewed interest in the values of hygge - particularly in fashion form?
Read more