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The Psychology of Fashion

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why we wear what we wear + industry issues through a psychological lens

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The Psychology of Fashion

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Dressing Like a Swede: Herd Mentality vs Personal Style

December 28, 2017 Julianna Werner
Photo: vogue.com

Photo: vogue.com

Why are Swedes holding back when it comes to developing strong individual style?

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In Self Tags collectivism, individualism, herd mentality, Scandinavian
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Hygge-Inspired Fashion: Tactility & Regression

October 11, 2017 Adam Afonso
Anja Rubik for Vogue Paris, styled by Geraldine Saglio, photographed by Lachlan Bailey

Anja Rubik for Vogue Paris, styled by Geraldine Saglio, photographed by Lachlan Bailey

What's behind our renewed interest in the values of hygge - particularly in fashion form?

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Tags Hygge, Scandinavian, knitwear, regression
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FROM INSTAGRAM

No one captures fragility quite like @nensidojaka - which could be the reason she has captured the collective consciousness like has of late. With recent events, aren’t we all feeling particularly fragile right now? . . . . . . . #nensidojaka #
“I’m not gonna buy maternity pants, jeans, dresses, or [do] whatever society told me to do before. When I saw women dress during their pregnancy [in the past], I’d think that that was the only way. So I challenged myself to push it
Capturing the whimsy of Hollywood with aplomb, @lauraharrier created a moment at the #Oscars last night, wearing @off____white by late designer Virgil Abloh. Styled by @daniellegoldberg. . . . . . . #offwhite #oscars #oscars2022 #lauraharrier #oscars
The appeal of the micro-mini: the dramatic irreverence, look-at-me power, and Y2K flash of this Miu-Miu-led trend makes sense after we were deprived of real-life exposure for much of two years. . . . . . . . . #fashionpsychology #psychology #psycholo

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