From wayfarers to basic manicures, cheugy or not, here we are, Gen Z. Girl-boss energy, coffee in hand.
Read moreClothes As Therapy: When & How Does Enclothed Cognition Work?
Should you dress how you want to feel, or simply dress how you feel? Three rules from our framework of fashion psychology to help you dress better to feel better…
Read moreWhy Nothing Can Ever Be The New Black, Explained By Math
Freja Beha Erichsen in a Zara FW19 campaign.
Think pink will cheer you up? Think again. Black isn’t just chic and timeless, it’s armor, and always will be.
Read moreSpecialist Sportswear: To Buy or Not to Buy?
An activewear campaign from Los Angeles-based brand Koral.
As a Russian expat living in sports-obsessed South Korea, Eva Babicheva has realized a few key things about athletic gear and enclothed cognition…
Read moreInterview: Dr. Martin Katzman, Psychiatrist & Clinic Director
Toronto-based psychiatrist Dr. Martin Katzman
“I think improvement in our mood can be helped by investing in how much work we put in to look and feel good, this tells us that we are worth the effort.”
Read moreBehind The Cult Following of Rick Owens
Photo: le21eme.com
Why do some brands, such as Rick Owens, garner such a loyal following? We explore the psychology...
Read moreA Tale of Love & Hate: The Big Print Divide
Italian fashion directors Anna Dello Russo and Giovanna Battaglia with a friend in prints.
Research has found that print-lovers are generally happier people. Here's why, and how we can use this to our advantage...
Read moreIs There a Genuine Need For Fashion Trends?
Are trends just a marketing ploy, or are they an organic occurrence? We look at the psychology.
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