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The Psychology of Fashion

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why we wear what we wear + industry issues through a psychological lens

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The Psychology of Fashion

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Logomania Then and Now

November 7, 2019 Anabel Maldonado
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One aging millennial reflects on 90s logo culture to understand Gen Z’s take.

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In Self Tags logomania, Supreme, Tommy Hilfiger, millennials, Gen Z, trends
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The Reason For The Oversize Dress Trend? Body Anxiety

October 25, 2019 Anabel Maldonado
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Yes, we can 100% point fingers at Instagram for this one.

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In Self Tags cecilie bahnsen, body, confidence dressing, body confidence, simone rocha, trends
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Is There a Genuine Need For Fashion Trends?

October 25, 2017 Adam Afonso
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Are trends just a marketing ploy, or are they an organic occurrence? We look at the psychology. 

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In Self Tags trends, fashion psychology, Chloe, marketing
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FROM INSTAGRAM

No one captures fragility quite like @nensidojaka - which could be the reason she has captured the collective consciousness like has of late. With recent events, aren’t we all feeling particularly fragile right now? . . . . . . . #nensidojaka #
“I’m not gonna buy maternity pants, jeans, dresses, or [do] whatever society told me to do before. When I saw women dress during their pregnancy [in the past], I’d think that that was the only way. So I challenged myself to push it
Capturing the whimsy of Hollywood with aplomb, @lauraharrier created a moment at the #Oscars last night, wearing @off____white by late designer Virgil Abloh. Styled by @daniellegoldberg. . . . . . . #offwhite #oscars #oscars2022 #lauraharrier #oscars
The appeal of the micro-mini: the dramatic irreverence, look-at-me power, and Y2K flash of this Miu-Miu-led trend makes sense after we were deprived of real-life exposure for much of two years. . . . . . . . . #fashionpsychology #psychology #psycholo

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