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The Psychology of Fashion

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why we wear what we wear + industry issues through a psychological lens

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The Psychology of Fashion

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Dressing Like a Swede: Herd Mentality vs Personal Style

December 28, 2017 Julianna Werner
Photo: vogue.com

Photo: vogue.com

Why are Swedes holding back when it comes to developing strong individual style?

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In Self Tags collectivism, individualism, herd mentality, Scandinavian
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The Psychology of Normcore

December 18, 2017 Anisha Gakhar
Photo: vogue.com

Photo: vogue.com

What kind of personality embraces normcore? We look at the why behind the trend, and contrast the authentic and more contrived variety...

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In Self Tags normcore, aesthetic, individualism, subcultures
3 Comments

FROM INSTAGRAM

No one captures fragility quite like @nensidojaka - which could be the reason she has captured the collective consciousness like has of late. With recent events, aren’t we all feeling particularly fragile right now? . . . . . . . #nensidojaka #
“I’m not gonna buy maternity pants, jeans, dresses, or [do] whatever society told me to do before. When I saw women dress during their pregnancy [in the past], I’d think that that was the only way. So I challenged myself to push it
Capturing the whimsy of Hollywood with aplomb, @lauraharrier created a moment at the #Oscars last night, wearing @off____white by late designer Virgil Abloh. Styled by @daniellegoldberg. . . . . . . #offwhite #oscars #oscars2022 #lauraharrier #oscars
The appeal of the micro-mini: the dramatic irreverence, look-at-me power, and Y2K flash of this Miu-Miu-led trend makes sense after we were deprived of real-life exposure for much of two years. . . . . . . . . #fashionpsychology #psychology #psycholo

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