Hygge was, as they say, all the rage as of last winter. The Vogue Paris editorial above perfectly captures its values - a quality of coziness and comfortable conviviality that engenders a feeling of contentment - in fashion form. The Nordic concept is nothing new, it's something we all love about the cold-weather seasons, but couldn't quite put our finger on until hygge was properly branded.
Hygge fashion is demonstrated by the blanket-dressing trend.
Why hygge, why now? Perhaps, its rich sensory stimulation brings us fully into the now, the perfect antithesis to the consciousness-killing digital world. But apart from the obvious tactile comfort and its psychological benefits, all this coziness brings about pleasant feelings of regression. When we were children, cold weather meant extra parental care and anticipation of our needs - a hot beverage, a warm blanket, a slice of pie, and our favorite movie on to keep us indoors. We all like to relive the pleasant parts of childhood.
In the world of post-pandemic dressing, one word has taken social media by storm: cheugy (pronounced: chew-gee). In the worlds of fashion and lifestyle, cheugy describes a look, a thing or a person that’s considered out of date.