One aging millennial reflects on 90s logo culture to understand Gen Z’s take.
Read moreThe Reason For The Oversize Dress Trend? Body Anxiety
Yes, we can 100% point fingers at Instagram for this one.
Read moreThe Psychology of Silhouette: Why I'm On The A-Team
A Dolce & Gabbana Spring 2009 campaign featuring Mariacarla Boscono and Caroline Trentini shot by Steven Meisel.
Perhaps even more than color or brand preference, which shape of silhouette we like says a lot about our personality. Here’s the breakdown…
Read moreA Love Of A.F. Vandevorst: Why Outsider Fashion Dominates My Wardrobe
A.F. Vandevorst SS19 (Photo: the impression.com)
How fashion psychology helped me understand my love of avant-garde clothes with outsider appeal…
Read moreTPOF Edits: Confident Combat Boots
Explore our pick of the season’s confidence-boosting footwear…
Read moreCan We Really End Our Obsession With New?
The brain’s love of novelty is at odds with the industry’s sustainability objectives. What are we to do?
Read moreDo Friends Influence Your Personal Style? Wrong Question
Mango Fall/Winter 18 Campaign starring Amber Valletta and Carolyn Murphy
A comparable aesthetic is a strong clue that a friend is similarly minded.
Read moreWhy I Follow Gucci on Instagram Even Though I Don't Buy Anything
(Photo: instagram/gucci)
Instagram today: brands try to sell, while we try to belong...
Read moreThe Blazer and Fashion as Symbolism
With clothing, value is two-fold: there is subjective value, which is completely personal, and on the other hand, there is its symbolic, universal measure…
Read moreThe Psychology of Beauty
Photo: Harper’s Bazaar Ukraine
“Although my greasy hair, uncleansed skin, and dry hands may be bothering me, I tell myself that sorting it out doesn’t matter as much as answering emails and posting content.”
Read moreA Guide to Confident Dressing
Everyone wants to feel confident, but does that staunch belief in yourself come from the inside or outside? The answer is both, and good news, there are certain aesthetic qualities that trigger it.
Read moreBehind The Appeal of Leggings
Photo: cnn.com
A concerned religious mother’s Op-Ed in a university newspaper condemning the wearing of leggings in public has brought the casual staple back into debate.
Read moreCan We Not With Ageist Generalizations?
The patronizing comparisons of women over 35 who have taken care of themselves to younger ages does no one any favors.
Read moreNature vs Nurture: What Drives Personal Style?
NYC-based influencer Arielle Charnas. (Photo: somethingnavy.com)
Anabel Maldonado argues that even when we consider socially derived influences, we (and our personalities) are still the common denominator.
Read moreSpecialist Sportswear: To Buy or Not to Buy?
An activewear campaign from Los Angeles-based brand Koral.
As a Russian expat living in sports-obsessed South Korea, Eva Babicheva has realized a few key things about athletic gear and enclothed cognition…
Read moreAll of Me: Consolidating Memory-Related Identities With Fashion
Those hoops: Angela and the girls from Dangerous Minds (1995)
How do memories associated with certain looks affect our personal style? Our editor examines how her own periods of Canadiana, 90s TV and hip hop-influenced looks still weave into her personal style…
Read moreInterview: Dr. Martin Katzman, Psychiatrist & Clinic Director
Toronto-based psychiatrist Dr. Martin Katzman
“I think improvement in our mood can be helped by investing in how much work we put in to look and feel good, this tells us that we are worth the effort.”
Read moreWear The Rainbow: Color Psychology Cheat Sheet
Color is just one of the key elements that drives the overall mood of a look. We break down the qualities associated with each…
Read moreBehind The Cult Following of Rick Owens
Photo: le21eme.com
Why do some brands, such as Rick Owens, garner such a loyal following? We explore the psychology...
Read moreWatch & Learn: The Psychology of Timepieces
The first wristwatch was made for Countess Koscowicz of Hungary by Swiss watch manufacturer Patek Philippe in 1868.
Wearing a watch can affect your personality over time and how you experience life. Here's how...
Read more