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The Psychology of Fashion

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Specialist Sportswear: To Buy or Not to Buy?

December 27, 2018 Eva Babicheva
An activewear campaign from Los Angeles-based brand Koral.

An activewear campaign from Los Angeles-based brand Koral.

As a Russian expat living in sports-obsessed South Korea, Eva Babicheva has realized a few key things about athletic gear and enclothed cognition…

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In Self Tags sports, South Korea, hiking, enclothed cognition, fashion psychology
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No one captures fragility quite like @nensidojaka - which could be the reason she has captured the collective consciousness like has of late. With recent events, aren’t we all feeling particularly fragile right now? . . . . . . . #nensidojaka #
“I’m not gonna buy maternity pants, jeans, dresses, or [do] whatever society told me to do before. When I saw women dress during their pregnancy [in the past], I’d think that that was the only way. So I challenged myself to push it
Capturing the whimsy of Hollywood with aplomb, @lauraharrier created a moment at the #Oscars last night, wearing @off____white by late designer Virgil Abloh. Styled by @daniellegoldberg. . . . . . . #offwhite #oscars #oscars2022 #lauraharrier #oscars
The appeal of the micro-mini: the dramatic irreverence, look-at-me power, and Y2K flash of this Miu-Miu-led trend makes sense after we were deprived of real-life exposure for much of two years. . . . . . . . . #fashionpsychology #psychology #psycholo

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