The world’s first neuroscience influencer study revealed that influencer ads are significantly more emotive and memorable than TV ads.
Read moreThree Ways Personalization Goes Wrong
Your customer shouldn’t feel like hunted prey. No one likes to feel like hunted prey.
Read moreSix Reasons Why Fashion Is Losing Its Appeal
A look at several factors to blame for our slow-but-steady collective disillusionment with the fashion industry…
Read moreThe Personalization Paradox: Why More Choice Doesn’t Equal More Demand
Why aren’t customers personalizing and customizing at the rate that retail forecasters have been predicting? One writer explains using behavioural economics concepts…
Read moreCan We Make Chanel Interesting Again?
Was it optimal to keep Karl Lagerfeld at Chanel until his death? Anabel Maldonado doesn’t think so.
Read moreStreetwear: Then And Now
A look into the psychology of streetwear, and why the movement, which is no longer tied to its underground ideals, isn’t really a movement anymore…
Read moreThe Psychology of Fashion's Most-Read Articles of 2018
The topics of sustainability, enclothed cognition and why we like certain brands drew in the most readers this year.
Read more"Your Mental Health is Your Responsibility": Inside Voices of Fashion on Mental Health
The conference revealed a divide between those who thought mental health was an institutional problem, and those who thought it was an inside job…
Read moreDolce, Gabbana, & The Psychology of Racism
What were they thinking? A scientific answer to the latest Dolce & Gabbana controversy…
Read moreSix Steps to Fashion Week Self-Care
Now may not be the best time to reintroduce sugar back into your diet and pull college-style all-nighters. Here are a few things you can do to avoid becoming a an empty shell of your former self during fashion week…
Read moreTPOF x Modrn Sanctuary: Special Wellness Offer For NYFW Participants
Stressed AF? Beat fashion week anxiety with special wellness treatments we curated with Modrn Sanctuary, specially priced for New York Fashion Week participants…
Read moreInterview: Farah Liz Pallaro, Author of 'Fashion. Business. Spirituality'
Check your ego: the Florence-based fashion consultant and author has written a book that sees the fashion industry experience through the lens of spirituality…
Read moreThe Promises of Fashion Psychology
What is fashion psychology exactly, and how can it benefit both consumers and brands?
Read moreShow Me The Money: The Impact of Fashion’s Financial Barrier
For things to change, we have to stop pretending we aren’t broke.
Read moreOp-Ed: The Problem With The Sustainability Elite
For many, the lofty themes of this year’s Copenhagen Fashion Summit seemed to jar with the actual experience…
Read moreOn Sustainability: Five Ways To Use Psychology To Change Consumer Behaviour
Because 6 out of every 10 garments are buried or burned within the first year of their production...
Read moreThe Hidden Psychological Dangers of Fast-Fashion
Bargains and throwaway fashion are not only harmful to the environment, they come with lesser-known long-term effects to the consumer as well…
Read moreOp-Ed: Why Fashion People Are Neurotic
Anxiety and emotional challenges are the price we pay for creativity, imagination, and intelligence...
Read moreDissecting British Vogue's Controversial Shoot
This shoot by Steven Meisel of Gigi and Bella Hadid has received more negative reactions than positive...
Read moreThe End of an Era: R.I.P. Mr Alaïa
Tragic news broke this morning of legendary fashion designer Mr Azzedine Alaïa's passing at age 77.
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