As 2018 draws to a close, we reviewed our most-read of articles of the year. One of the key concepts of fashion psychology - enclothed cognition - drew in the highest amount of readers this year. The idea that what we wear can affect how we feel about ourselves is powerful, so it’s unsurprising that London-based TPOF founder Anabel Maldonado’s piece was a popular read. Second-up was NYC-based contributor Nathaniel Palmer’s piece about the Rick Owens brand’s popularity and enduring loyalty, which piques interest because of said popularity, but also because the feature explores correlations between brand preference and personality. Lastly, New Jersey-based contributor Taylor Wiltsee’s piece centered around sustainability, a hot-button issue for 2018, and investigated how throwaway fashion can affect our psychology. If you missed them, you can read them below.
In the world of post-pandemic dressing, one word has taken social media by storm: cheugy (pronounced: chew-gee). In the worlds of fashion and lifestyle, cheugy describes a look, a thing or a person that’s considered out of date.