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The Psychology of Fashion

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why we wear what we wear + industry issues through a psychological lens

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The Psychology of Fashion

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Three Ways Personalization Goes Wrong

May 31, 2019 Anabel Maldonado
personalization ai.jpg

Your customer shouldn’t feel like hunted prey. No one likes to feel like hunted prey.

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In Industry Tags artificial intelligence, personalization, ecommerce, retail, shopping, consumer behaviour
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The Hidden Psychological Dangers of Fast-Fashion

May 1, 2018 Taylor Wiltsee
fast fashion environment.jpg

Bargains and throwaway fashion are not only harmful to the environment, they come with lesser-known long-term effects to the consumer as well…

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In Industry Tags fast fashion, sustainability, fashion psychology, retail, addiction
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FROM INSTAGRAM

No one captures fragility quite like @nensidojaka - which could be the reason she has captured the collective consciousness like has of late. With recent events, aren’t we all feeling particularly fragile right now? . . . . . . . #nensidojaka #
“I’m not gonna buy maternity pants, jeans, dresses, or [do] whatever society told me to do before. When I saw women dress during their pregnancy [in the past], I’d think that that was the only way. So I challenged myself to push it
Capturing the whimsy of Hollywood with aplomb, @lauraharrier created a moment at the #Oscars last night, wearing @off____white by late designer Virgil Abloh. Styled by @daniellegoldberg. . . . . . . #offwhite #oscars #oscars2022 #lauraharrier #oscars
The appeal of the micro-mini: the dramatic irreverence, look-at-me power, and Y2K flash of this Miu-Miu-led trend makes sense after we were deprived of real-life exposure for much of two years. . . . . . . . . #fashionpsychology #psychology #psycholo

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