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The Psychology of Fashion

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why we wear what we wear + industry issues through a psychological lens

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The Psychology of Fashion

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How My Visual Merchandising Past Influences My Christmas

December 16, 2019 Yenia Hernández Fonseca
In NYC, a Barney’s Christmas window from a previous season. (Photo: vogue.com)

In NYC, a Barney’s Christmas window from a previous season. (Photo: vogue.com)

“The one thing about Christmas décor that always holds true is its end-of-year optimism - that stubborn messaging and belief that everything will be OK.”

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In Self Tags christmas, consumer behaviour, fashion industry, visual merchandising, nyc
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A Gift Guide (Also, A Psychological Profile of Family)

December 5, 2019 Megan McClelland
Valentino 2019 Ad Campaign with Joan Collins. (Photo: theimpression.com)

Valentino 2019 Ad Campaign with Joan Collins. (Photo: theimpression.com)

A guide to your family Christmas shopping list using the psychology of certain, entertaining, family member tropes to elevate your gift giving experience year.

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In Self Tags christmas, holidays, satire, gift guide
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FROM INSTAGRAM

No one captures fragility quite like @nensidojaka - which could be the reason she has captured the collective consciousness like has of late. With recent events, aren’t we all feeling particularly fragile right now? . . . . . . . #nensidojaka #
“I’m not gonna buy maternity pants, jeans, dresses, or [do] whatever society told me to do before. When I saw women dress during their pregnancy [in the past], I’d think that that was the only way. So I challenged myself to push it
Capturing the whimsy of Hollywood with aplomb, @lauraharrier created a moment at the #Oscars last night, wearing @off____white by late designer Virgil Abloh. Styled by @daniellegoldberg. . . . . . . #offwhite #oscars #oscars2022 #lauraharrier #oscars
The appeal of the micro-mini: the dramatic irreverence, look-at-me power, and Y2K flash of this Miu-Miu-led trend makes sense after we were deprived of real-life exposure for much of two years. . . . . . . . . #fashionpsychology #psychology #psycholo

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