Case Study: Decoding Olivia Rodrigo’s Style

August 3, 2021 Megan McClelland

We use the ‘Driver’s License’ singer’s sartorial style to infer where she would score on the Big Five Personality test.

Case Study: Decoding Dua Lipa’s Style

July 2, 2021 Megan McClelland

We analyze Dua Lipa’s sartorial style to infer where the Future Nostalgia singer would rank on the Big 5 Personality traits.

Case Study: Decoding Roscoe’s Style in It’s A Sin

February 17, 2021 Miranda Parkinson

Omari Douglas stars as Roscoe Babatunde in Russel T Davis series It’s A Sin. (Photo: Channel 4)

If you’ve watched Russel T. Davis’s devastating series It’s A Sin, you’ll be familiar with Roscoe Babatunde’s wild, self-expressive style. Played by Omari Douglas, we use fashion psychology and the Big 5 framework to unpack Roscoe’s style.

Case Study: Decoding Fran Lebowitz’s Style

January 28, 2021 Kiran Sumra-Dhall

Executive producers and friends Fran Lebowitz and Martin Scorsese, as seen in Netflix Series, Pretend It’s A City. (Photo: Netflix)

In honor of her new Netflix documentary, Pretend It’s a City, we profile the life and style of New York legend, writer, and socialite, Fran Lebowitz, by putting her through the Big 5 personality trait framework.

Case Study: Decoding Beth Harmon's Style on The Queen's Gambit

January 19, 2021 Miranda Parkinson

Beth Harmon walking Moscow’s streets in The Queen’s Gambit. (Photo: Netflix)

We put the complex heroine of one of Netflix’s most celebrated shows through the Big 5 framework. Read more to find out what chess champion Beth Harmon’s style tells us about her personality…

Case Study: Decoding Bad Bunny's Style

December 31, 2020 TPOF Team

Bad Bunny performs in at a sold-out concert in Madison Square Garden. (Photo: Oprah.com)

As Spotify’s Most Streamed Artist of 2020, we put the elaborately dressed Benito Antonio Martínez Ocasio through the Big 5 framework. Here is what we think Bad Bunny’s style tells us about his personality…

Case Study: Decoding Margaret Thatcher's Style in The Crown

December 9, 2020 Miranda Parkinson

Gillian Anderson starred as former British Prime Minister Margaret Thatcher on The Crown. (Photo courtesy of Netflix)

Politicians often polarize public opinion, but the “Iron Lady” is still making waves decades after her time in office. We decode Margaret Thatcher’s style in the wake of The Crown Season 4.