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why we wear what we wear + industry issues through a psychological lens

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Case Study: Decoding Maddy Perez’s Style on Euphoria

October 21, 2020 Megan McClelland

Alexa Demie portraying Maddy Perez in Episode 4 of HBO’s Euphoria. — Alexa Demie portraying Maddy Perez in Episode 4 of HBO’s Euphoria.

We used the Big 5 framework to analyze one of our favorite characters' wardrobe and determine what her style reveals about her personality.

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Case Study: Decoding the Uniform of Steve Jobs

September 14, 2020 Anabel Maldonado

Paradoxically, wearing the same thing every day makes the late visionary an unlikely fashion icon. Here’s why.

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FROM INSTAGRAM

No one captures fragility quite like @nensidojaka - which could be the reason she has captured the collective consciousness like has of late. With recent events, aren’t we all feeling particularly fragile right now?
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#nensidojaka #

“I’m not gonna buy maternity pants, jeans, dresses, or [do] whatever society told me to do before. When I saw women dress during their pregnancy [in the past], I’d think that that was the only way. So I challenged myself to push it

Capturing the whimsy of Hollywood with aplomb, @lauraharrier created a moment at the #Oscars last night, wearing @off____white by late designer Virgil Abloh. Styled by @daniellegoldberg.
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#offwhite #oscars #oscars2022 #lauraharrier #oscars

The appeal of the micro-mini: the dramatic irreverence, look-at-me power, and Y2K flash of this Miu-Miu-led trend makes sense after we were deprived of real-life exposure for much of two years.
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#fashionpsychology #psychology #psycholo

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