We use the ‘Driver’s License’ singer’s sartorial style to infer where she would score on the Big Five Personality test.

We analyze Dua Lipa’s sartorial style to infer where the Future Nostalgia singer would rank on the Big 5 Personality traits.

If you’ve watched Russel T. Davis’s devastating series It’s A Sin, you’ll be familiar with Roscoe Babatunde’s wild, self-expressive style. Played by Omari Douglas, we use fashion psychology and the Big 5 framework to unpack Roscoe’s style.

In honor of her new Netflix documentary, Pretend It’s a City, we profile the life and style of New York legend, writer, and socialite, Fran Lebowitz, by putting her through the Big 5 personality trait framework.