In the world of post-pandemic dressing, one word has taken social media by storm: cheugy (pronounced: chew-gee). In the worlds of fashion and lifestyle, cheugy describes a look, a thing or a person that’s considered out of date.
Read moreWaiting To Wear It? That's Scarcity Mindset
If you’re the type that always saves your best pieces for special days, you might be thwarting your own clothes flow. Here’s how one writer overcame fashion-scarcity mindset (and you can too)…
Read moreAnalyzing the Style of the Gossip Girl Reboot
The Gossip Girl’s cast on The Met steps. (Photo: people.com)
We look into the styling for the 2021 Gossip Girl reboot, using fashion psychology to uncover the personalities behind the latest characters.
Read moreIn Defense of Millennial Fashion
From wayfarers to basic manicures, cheugy or not, here we are, Gen Z. Girl-boss energy, coffee in hand.
Read moreWhy Indoor-Outdoor Styling Defines Post-Pandemic Fashion
Indoor-outdoor styling was the fashion epiphany I didn’t see coming. After a year in lockdown, without social interaction and occasion dressing, preferences for ‘dressing up’ have fundamentally changed. (Pictured: Celine SS21 via vogue.com)
Read moreBecause Less is More: The Mindful Way To Shop
The post-pandemic epiphany that I hadn’t expected - my personal style has fundamentally evolved and indoor-outdoor styling is my new go-to.
Read moreUncovering The Fashion Psychology in Netflix’s Worn Stories
Worn Stories, the new docuseries on Netflix empathetically unpacks the personal stories of clothes and their wearers. Image: Netflix
Netflix’s new docuseries Worn Stories empathetically unpacks the personal stories of clothes and their wearers. We take a look at the fashion psychology behind attachment to certain pieces, within the context of the personal anecdotes told in Worn Stories.
Read moreThe Comfort-Inducing Psychology Behind Cosplay
Cosplay has crept into a lot of our wardrobes over the past year. But why now? We analyze the psychology behind fashion and cosplay, and unpick why this turbulent lockdown period needed the comfort this nostalgic undercurrent brings…
Read moreHow to Use Fashion to Change Your Personality
Fashion can be used to steer our identity and fuel behavior change. And research shows that most of us want to change three aspects in particular…
Read moreThe Rise of Cottagecore, Explained
Cottagecore fashion taps into a host of psychological needs. Hill House Home demonstrate the trend in '“The English Garden Drop”. (Photo: Hill House Home)
Cottagecore is defined by its nostalgic aesthetic: prairie dresses, pressed accessories, lace-trimmings, and embroidered textiles. We unpack the psychology behind one of the pandemic’s biggest fashion trends.
Read moreWhat is Dopamine Dressing?
Dopamine dressing isn’t a trend nor is it about swathing yourself in yellow or print: it’s simply what good fashion is…
Read moreThe Color Psychology Behind Amanda Gorman’s Prada Inauguration Outfit
Amanda Gorman arrives at Joe Biden’s 2021 Inauguration Ceremony, wearing a standout yellow coat and red headband, both Prada, accessorized with matching, embellished face mask and jewellery gifted from Oprah. (Photo: Win McNamee/Getty Images)
We examine Poet Laureate, Amanda Gorman’s standout 2021 inauguration outfit, through the lens of color and fashion psychology…
Read moreThe Anti-Anxiety Effects of a Good Sweater
Cardigan by I Love Mr Mittens
When it comes to the therapeutic use of clothes, no other prescription is more valid than a thick plush knit to calm the mind. A good sweater is literally fashion’s chill pill…
Read moreClothes As Therapy: When & How Does Enclothed Cognition Work?
Should you dress how you want to feel, or simply dress how you feel? Three rules from our framework of fashion psychology to help you dress better to feel better…
Read moreHow Covid Brought the Color
A socially distanced Kendall Jenner chills shoreside in House of Sunny’s Hockney Dress.
One monochrome-leaning writer reflects on how lockdown’s limit on social opportunities triggered a need to tap into her extroversion, and bright colors she never thought she’d wear.
Read more'Dressing in Alignment': the Most Important Concept in Fashion Psychology
In Paris in an outfit that I was clearly aligned with: an old black Zara top, a big gold skirt by Marques’Almeida and Chloé sandals, accessorized by $10 shades I bought on Canal St (just after my real Celines) were stolen, and my 15” MacBook Pro. (Photo: Alain Mbouche)
“Alignment: that’s all good or bad dressing is. It’s why one outfit makes us feel electric, and why another feels wrong.”
Read moreHow To Style Your Video Conference Calls
It was way before Zoom’s time, but Meg Ryan’s Kathleen Kelly in You’ve Got Mail had the right surroundings.
Whether you prefer Zoom, Hangouts, or Teams, consider using powerful visual and sensorial cues to trigger a polished professional presence, and fun social calls to take the isolation edge off.
Read moreWhat Your Personality Traits Reveal About Your Style
Giovanna Battaglia’s bold personal style would suggest a personality high in extroversion and openness. Photo: fashionista.com
Use this guide and take the test to get a head start in the future of styling…
Read moreOn Navigating Blackness and Fashion
Photo: Clem Onojeghuo
“To us…fashion is signaling worth, screaming in silent rooms, re-centering lost agency, and sometimes, more than anything, it is a hopeful passport to a post-racial world that never seems to materialize.”
Read moreBlack-Owned Brands to Help You Transition into Summer Society
Re-emerge from lockdown this summer using the self-knowledge gained from the Big 5 Personality Test while supporting black fashion brands.
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